Dr. Stan Rosen, a Free ENTERPRISER, Speaks
The ENTERPRISE Chapter of the LA Section met at the new AIAA Western Office on September 19 and featured former LA Section Chairman, Stan Rosen. He is now a consultant for Toffler Associates, and his topic was "Creating and Leveraging Revolutionary Wealth". In this context, the word ‘revolutionary’ does not connote armed uprising against the powers-that-be, but rather deals with timely adaptation to and exploitation of the huge changes that are now occurring in the business and engineering worlds. There were 21 attendees who enjoyed the talk, camaraderie, and a light dinner for $10.
Alvin and Heidi Toffler made a huge, worldwide dent in economic thinking with their pioneering book, "Future Shock" over a decade ago. Their recent latest work, "Revolutionary Wealth", formed the basis for Stan’s remarks and observations. The Toffler’s have formed a consulting company, Toffler Associates, with the purpose of putting their ideas into practice. Their firm consults with clients in commercial, aerospace, defense and government sectors to assist in their strategic planning and development/organizational activities. Prior to joining Toffler Associates, Dr. Rosen served as Director of Strategic Development and Integration for Boeing Satellite Systems and previously had a 21 year career in the Air Force, much of it stationed locally.
Stan discussed many of the not so obvious concepts that comprise the gist of the Toffler message of how our lives are being impacted by the world economic/political environment and how, as a result of understanding the interactions, tomorrow’s wealth will be created. His focus was on how to create new value and growth, concentrating on how to capture the wealth that is inherent in what he called the "non-money" economy. This wealth is already contained in every organization’s structure, in such intrinsics as ‘good will’, extra-curricular staff activities, untapped strengths and resources, etc. The significance of all of these factors is now much greater than widely appreciated.
Once this hidden wealth is discovered, how can you make money from it? Stan suggested a six point program to find and leverage the sources:
Sounds simple, eh? Well that’s why Stan and his Associates get hired. They recognize the changes in the business environment and the consequent social, cultural, psychological and economical implications. They teach companies to be light on their feet to adapt to the changes and, in doing so, help clients understand and leverage their hidden worth. If you don’t believe me, read the book!
Bob Brodsky